Intro

At the The Brand Union (now SuperUnion) in NYC as a design director we worked with Absolut Vodka and Penor Ricard on a number of projects - One of which was the Absolut San Fransisco bottle series. The brief was simple: How do we represent all the voices, personalities and neighborhoods of San Francisco on an iconic Absolut bottle.

After many iterations we aligned on the concept of 'Freedom of Expression' while also visually tying a unique element for each neighborhood on the finished artwork.