Intro

To introduce and build awareness surrounding the latest Netflix original series ‘Narcos,’ the agency Mistress set out to build a comprehensive social campaign to bring the show to life.

We earned 94 million Facebook impressions and 1 million fans in the first month alone- ultimately contributing to the widespread success of the show.

I led the design team on all the social content, creating groundbreaking social experiences that resonated with fans from around the world, and garnering top reach and engagement across all social channels.

The Countdown

To build awareness and anticipation around the release of Netflix’s original series, Narcos, we created unconventional and eye catching countdown messaging that incorporated the show’s key thematics.

#Cokenomics

Narcos is rooted in a fascinating, true story that inspired #Cokenomics, a graphically appealing social series that brought to life the compelling facts of the cocaine trade. The posts often featured infographics and contemporary comparisons. These posts resonated extremely well with our audience and produced some of our top performing content of the campaign.

#Cokenomics

Narcos is rooted in a fascinating, true story that inspired #Cokenomics, a graphically appealing social series that brought to life the compelling facts of the cocaine trade. The posts often featured infographics and contemporary comparisons. These posts resonated extremely well with our audience and produced some of our top performing content of the campaign.

Narcos in Culture

To continue the conversation around the show, we capitalized on cultural moments and existing social conversations. These real time responses allowed us to produce relevant pieces of content that were easily shareable and top-of-mind for our audience.

From Fantasy Football to Miss America, we created a relevant voice to seamlessly tie these events back to Narcos, its characters, themes, and storyline.

Visual Quotes

Fans immediately fell in love with Narcos’ powerful writing and rich characters. Knowing this, we created compelling stills that pulled quotes and embedded them into corresponding visuals. The result was an incredibly dynamic and emotive series of posts that illustrated the show’s tone.

Narcos in Culture

To continue the conversation around the show, we capitalized on cultural moments and existing social conversations. These real time responses allowed us to produce relevant pieces of content that were easily shareable and top-of-mind for our audience.

From Fantasy Football to Miss America, we created a relevant voice to seamlessly tie these events back to Narcos, its characters, themes, and storyline.