INTRO:
As the Raiders, Chargers and Rams were all vying to move to L.A. - each team armed themselves with a respective agency to launch to market. The Raiders chose The Many to help lead this 70 year old iconic brands campaign push to market.
As the lead art director on the project we overhauled every piece of brand and marketing material. The stadium banners, game tickets, organic and paid digital, and brand guidelines all needed a modern and cohesive look.
As I have never been much of a football fan being able to work such an iconic omnipresent brand like the Raiders was super exciting and challenging. Although the teams bid to move to L.A. was never realized we were able to breath new life while still maintaining the brands strong legacy.
Raiders
Black and silver textures brought to life with movement and humanized with color.