Intro

FRIS tasked the Brand Union to completely redesign one of their under-performing vodka brands. The brief was to challenge the perception that a more affordable vodka could compete with the premium brands like Absolut and Grey Goose. Our creative solution was to chisel the bottle out of ice and make black.

Working as a design director on the team, we challenged the client while still staying close the brands Scandinavian origin story and the ice distillation process – all through the lens of design.