Qdoba
INTRO:
Just prior to The Many winning the AOR business for Odoba, the brand changed ownership and hired an all new creative team. The agency was tasked with helping the brand relaunch itself to the US market with campaigns, streamlining the creative processes by aligning the new teams, getting the brand super active on social, and overhauling all of the brands guidelines.
Working as the director of design on Qdoba I led a team of designers, motion graphic designers, art directors and copywriters closely with the creative director.
Luchas Flavors Spot
Qdoba and Mistress teamed up to create a brand spot using animated Luchadores interacting in a kitchen setting. Showcasing the endless amount of freshly made in-house flavors and products Qdoba has to offer.
The Luchadores
Working closely with Mistress and Qdoba, NTROPIC helped illustrate and animate all of our little kitchen luchadores. Over 30 custom Luchadores were illustrated and animated for the spot.
Social Content
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POP In-Store
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St. Louis Station Takeover
Product Photography
Art Direction
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Brand Manifesto and Media Guidelines
